Plot Synopsis

Bridals by Lori is one of the busiest bridal salons in the South, seeing roughly 10,000 brides each year, and now it's the setting for this reality series that goes behind the scenes as strong-willed brides search for the perfect wedding dress with the help of owner Lori Allen and image consultant Monte Durham.

Season 4 started with a special episode featuring country singer Miranda Lambert as she helps her band mate from The Pistol Annies, Angaleena, find a wedding gown. On Friday, March 8, 2013 at 9pm ET/PT, TLC kicked off season 5 with ABC News' Linsey Davis and the band Train in back-to-back premiere episodes.

SAY YES TO THE DRESS: ATLANTA returned for its sixth season on Friday, November 8, 2013 at 9pm ET/PT on TLC. The Season 6 opener featured TV host Adrianna Costa, who was looking to show off her figure in a sexy dress for her upcoming desert wedding -- but her mom had more conservative ideas.

On Friday, June 6, 2014 from 9-10pm ET/PT, TLC broadcast the Season 7 premiere of SAY YES TO THE DRESS: ATLANTA. The season opener featured one bride who needed a dress within hours of her same-day courthouse nuptials, because her fiance was being deployed to Afghanistan the following day. Later in the seventh season Lori, Monte and the Bridals by Lori team helped these clients: a bride who sees herself walking down the aisle in a fitted black dress battles, while her mother's set on her daughter choosing a classic white ball gown; a legally blind bride who searches for her perfect romantic lace dress; the fiance of pro wrestler Shane 'The Hurricane' Helms; and a bride-to-be seeking a replica of the huge princess gown featured in the film COMING TO AMERICA.

SAY YES TO THE DRESS: ATLANTA returned for its eighth season on Friday, January 2, 2015 from 9-10pm ET/PT, as TLC premiered back-to-back new episodes, immediately following an all-day (2pm-9pm) marathon of encore episodes. In the season opener, "A Dress Against All Odd," Katie Breland was told she'd never walk again after a horrific accident. Unwilling to accept her fate, Katie is determined to walk down the aisle in her dream dress with the help of trainer, Mike Barwis, who surprised her by helping her pick out her gown. Later, bride Ebony shocks her entourage with a gown twist. Then in the night's second new episode, "Whose Wedding Is It Anyway?," Dana has her heart set on channeling the bridal look worn by her pop star idol, Beyonce. Caroline's dress vision is threatened by her very opinionated entourage. Elizabeth hopes her fitting will be a lasting memory for her mom who is unable to attend her wedding. Later in the season, women's basketball superstars Brittney Griner and Glory Johnson come into the salon for a dress that takes Glory out of her gym gear and into a glam wedding gown. Singer/songwriter Jessie James Decker also surprises a bride that fell in love with one of her songs while healing from a tragic accident. In another visit, Naomi Judd comes to the salon to help her assistant pick out the perfect wedding gown. lso this season, NFL star Maurice Jones-Drew heads to Bridals by Lori to help pick out a wedding dress for his sister, but an unlimited budget is not what Maurice had in mind when offering to pay for her dress. Niki Taylor also stops in the store to lend fashion and moral support to a deserving bride. Bride Morgan is marrying country music star Jerrod Niemann and has a vision of a dress that will wow the millions of fans who will see it, while bride Lindsay wants to please her father and her fiance, YouTube star Phil deFranco.

Season 9 of SAY YES TO THE DRESS: ATLANTA premiered on Friday, January 1, 2016 from 9-10pm ET/PT, as TLC premiered back-to-back new episodes immediately following a 9-hour marathon of encore episodes. This season, Lori and Monte step out of the salon more than ever to help brides find the dress of their dreams, even taking a road trip to Nashville. With surprise brides and last minute dress hunts, the team at Bridals by Lori has their hands full. In the season opener (9pm), "Two Monte's Are Better Than One," bride Katherine wants a vintage dress she can wear with cowboy boots but her BFF is pushing for a glamorous Parisian inspired gown. Bride Dawn's son is a mini-fashionista who gives Monte a run for his money as he seeks out the perfect dress for his mom. In the night's second episode (9:30pm), "I Feel Fierce," bride Jaye is eager to try on wedding gowns for her big day, but is shocked to find her sister has taken her place on the runway! Bride Allysa searches for a truly unique dress, to compliment her medieval themed wedding. Then, later in a special episode this season, Lori helps her future daughter-in-law find the dress (or dresses) of her dreams. Then, viewers get to follow along as they prepare for the big day and get an inside look at the wedding itself.

On Saturday, June 9, 2018 at 8pm ET/PT, TLC premiered the tenth season of SAY YES TO THE DRESS: ATLANTA. Season 10 takes fans back inside Bridals by Lori, the premier bridal salon of the South, where business is booming like never before! The endearingly outrageous wedding duo, Lori and Monte, continues to make brides' dreams come true, while also infusing every visit with their signature charm. From a groom who donates his kidney to his fiancee, to a navy veteran who is dealing with the effects of PTSD, Lori and Monte go to extreme lengths to ensure that every bride-to-be has a unique and unforgettable shopping experience. Celebrity guests this season include THE BACHELOR'S Britt Nilsson, Lady Antebellum's Hillary Scott and the fiancee of Apollo Nida, the ex-husband of REAL HOUSEWIVES OF ATLANTA's Phaedra Parks. Viewers will also see Lori and Monte head to the Big Apple for Bridal Fashion Week, and Lori's daughter, Mollie, will return to the shop for a few weeks ... but this time, she's taking charge! In the season premiere, newbie consultant Becca takes on her first bridal appointment after only two weeks in training! It's no easy task, especially since the bride, Lindsey, is getting married in three months. Not only must Becca find Lindsey a dress she can get in time, but she also has to please Lindsey's outspoken mom and family, who don't seem to agree on anything. Kisha, the second bride featured in the episode, is in search of a dreamy dress for her upcoming fantasy beach wedding. Overwhelmed by a troubled past, a future husband who is a former NBA player, and more drama than one girl can handle, Kisha is more than ready for her happily ever after.

The eleventh season of SAY YES TO THE DRESS: ATLANTA premiered on Saturday, March 21, 2020 from 8-10pm ET/PT on TLC. Business is booming at Bridals by Lori, so it's all hands on deck as Lori Allen, Monte Durham and the rest of the team work to ensure every bride and bridesmaid has an unforgettable experience. This season fans will see Jessa Duggar Seewald from COUNTING ON, who suggests a modest wedding gown for her more adventurous sister-in-law; country music duo Maddie & Tae, who are in a time crunch to find bridesmaid dresses for Maddie's crew before they leave for their big tour; and Bring It On actress Brandi Williams, who is looking for something different from her traditional red carpet glamour. Bridesmaids take center stage this season, filling the salon with big personalities and even bigger drama. Viewers will see a maid of honor who is more of a bridezilla than her identical twin sister who is actually getting married, a same-sex couple looking to make 11 bridesmaids with vastly different styles happy and a bride who envisions her bridal party in an "urban mermaid" look that's more swimwear than wedding attire. Lori and Monte have their work cut out for them but will do everything to ensure each member of the bridal party falls in love and says yes to the dress! Viewers will also see the Bridals by Lori team come together to keep business running as usual after Lori suffers an accident that keeps her out of the salon for an extended period of time.
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On Saturday, April 25, 2020 at 8pm ET/PT, TLC premiered "The Perfect Shade of Blue," the season finale of SAY YES TO THE DRESS: ATLANTA. Bride Toya is upstaged by her opinionated bridesmaids who head downstairs to shop for themselves instead of helping her! Bride Kayla is also downstairs looking for the perfect shade of blue -- that may not even exist outside her wedding vision!