Plot Synopsis

UNDERCOVER BILLIONAIRE is a one-hour reality series that follows self-made mogul and billionaire Glenn Stearns, as he sees if he can build a million-dollar company in just 90 days with just $100 in his pocket. Glenn ditches his private jet and yacht and head to Erie, PA, where he assumes the alias "Glenn Bryant" -- a regular guy who's spent the last 30 years in corporate America but always dreamed to have a business of his own. To make things fair, he won't use his real name, contacts or wealth -- just the principles, methods and process that made him the billionaire he is today. Along the way, he'll share practical tips and the knowledge on how to build a fortune from his three decades in business. But in order to succeed, Glenn will need to come up with a million-dollar idea and find a team to help him build it. After 90 days, Glenn reveals his true identity and shares an added twist -- the top performing team members earn a stake in the company and a key role running it. An independent financial evaluator also assesses the value of the new company to see whether it has hit the mark. If it's a penny short of $1 million, Glenn will put $1 million of his own money into the business. So regardless of whether or not Glenn hits the mark, the people who helped him build the business from scratch will win. Glenn's roots prove just how far he's come. Born to a struggling working-class family, he was diagnosed dyslexic and fathered a child at the young age of 14. The cards were stacked against him. Despite all this, he forged ahead and became the first in his family to graduate from college and fought for everything he's earned. Today, Glenn is worth a fortune and is part of some of the most influential circles in the world. But can he earn that same trust in working-class Erie, Pennsylvania?

On Tuesday, August 18, 2020 at 9pm ET/PT, Discovery Channel premiered "Return to Erie," a one-hour UNDERCOVER BILLIONAIRE special, where Glenn returns to Erie, PA with unfinished business. Stripped of everything, Glenn had to build a $1 million dollar business from scratch in just 90 days. Now, exactly one year after his business Underdog BBQ opened, Glenn's headed back to Erie to check in on the restaurant and visit with those who helped him build it. Through candid never-before-seen footage and new business values, Glenn reveals fresh insight about his 90 days and what it takes to start from nothing, culminating with an unexpected announcement about his future plans in the city.
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UNDERCOVER BILLIONAIRE returned for its second season on Wednesday, January 6, 2021 at 8pm ET/PT on Discovery Channel. In Season 1, viewers watched as Glenn was stripped of his name, wealth and contacts and dropped into a city he's never been to see if he could build a million-dollar company in 90 days with only $100 in his pocket. Inspired by Glenn's audacious bet, three new entrepreneurs have stepped forward to embark on the same bold challenge. Now, in Season 2, these three successful entrepreneurs are betting $1 million that they can go undercover in three different cities, start their own business with just $100 and top the million-dollar mark in just 90 days. At the end of the challenge, each of them will reveal their true identities to the people who helped build their business. But will they be able to turn their big ideas into a reality? And can they navigate the impact of COVID-19 that has forced so many businesses across the country to shutter? Each person needs to rely on their own unique secrets of success. Everyone has their own game plans, secret business hacks and strategies. After all, there's more than one way to make $1 million dollars. The entrepreneurs going undercover this year include:

- Grant Cardone, an unapologetic entrepreneur and international motivational speaker, real estate investor, sales trainer and author of best-selling publications, including The 10XRule and Be Obsessed or Be Average. The traditional concept of the American Dream -- work hard, save money and own a home -- is wrong, according to Grant. He maintains that people have everything you need, and cash is trash when it sits idle. You need to put your money and your contacts to work. There's nothing Grant won't do for an opportunity to succeed, and he believes that relentless attitude should be adopted by everyone. With only $100 to his name -- and no contacts or business connections -- Grant had 90 days to start a million-dollar business in Pueblo, Colorado.

- Monique Idlett-Mosley, the founder and CEO of Reign Ventures, a technology fund that empowers young entrepreneurs to create their own multimillion-dollar businesses. Monique has generated hundreds of millions for the startup companies she's collaborated with. After a childhood of adversity, Monique proved herself as a young executive on the rise at USA Today. She made her first fortune by creating an agency that partnered corporations with entertainment and sports stars. Monique went on to become the brains behind the Mosley Music Group, in partnership with her now ex-husband Tim "Timbaland" Mosley, where she was responsible for managing the successful careers of such high-profile artists as One Republic, Nelly Furtado and Chris Cornell. Monique is dropped in Tacoma, Washington, where she has 90 days to leave a lasting impact and a million-dollar business -- starting with only $100 and a cell phone.

- Elaine Culotti, a real estate developer, interior designer, builder, founder of House of Rock and visionary. A serial entrepreneur since the age of 14, Elaine broke into the male-dominated construction business and bulldozed her way into becoming one of the industry's biggest players. Elaine doesn't let anyone or anything stop her from achieving her goals. She has developed and built everything from luxury homes to casinos and hospitals. Elaine moves forward with intense determination, no visible fear of failure, and an uncanny ability to get her way. She starts the season with $100 and a cell phone in Fresno, California, where she has 90 days to turn her C-note into a million-dollar business.