Plot Synopsis

Hosted and judged by Jillian Michaels, SWEAT INC. is a one-hour reality series that searches for America's next big fitness phenomenon. Michaels and her co-judges -- Randy Hetrick (creator of Suspension Training) and Obi Obadike (Celebrity Fitness Expert) -- meet aspiring entrepreneurs from across the country, and utilize their business sense and fitness-industry knowledge to find an undiscovered workout poised to be the next innovative exercise program. Twenty-seven contestants are put through their paces, and must demonstrate that their idea has what it takes to become a mainstream success. Each episode focuses on a specific fitness category (circuit training, interval training, platform devices, etc.), and highlights three entrepreneurs as they compete to win a spot in the season finale. Every week, the three judges select one winner from a particular fitness category to advance to the finale, selecting finalists based on their initial idea for an innovative exercise program, the progress of control subjects training in their particular program, the popularity of their program among gym goers, and the development of their initial pitch throughout the entire process. The winner of the competition receives $100,000, the opportunity to develop their brand and launch their program at multiple Retro Fitness locations across the country, and a feature in "Women's Health Magazine."