Plot Synopsis

Each year during the week leading up to the Super Bowl, two studio hosts countdown the best, funniest and most outrageous Super Bowl commercials of all time. Plus, fans go online (https://www.cbs.com/shows/super-bowl-greatest-commercials/) to vote for their favorites. These adverts are typically considered the most famous, best and well-liked: Apple's 1984 commercial; Coke's heartwarming encounter between Mean Joe Greene and a young fan; Reebok's Terry Tate; the GoDaddy Girls; Budweiser's Bud Bowl; Pepsi's Cindy Crawford commercial; E*Trade's talking babies; Budweiser's Clydesdales; the monkeys of CareerBuilder.com; and more. Plus, this special previews new commercials for the upcoming Super Bowl.
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The one-hour 2024 special, "Super Bowl Greatest Commercials XXIII: The Ultimate Countdown," hosted again by Boomer Esiason and eight-time host Daniela Ruah premiered on Friday, February 9, 2024 from 8-9pm ET/PT on CBS and Paramount+. The special, now in its 23rd year, heads to Las Vegas, the host city of Super Bowl LVIII, to crown the ultimate Super Bowl commercial champion. Throughout its history, 12 different Super Bowl commercials have ranked either first or second in viewer voting. Esiason and Ruah rank these finalists in an Ultimate Countdown before revealing their top two favorites. Then, it's up to the viewers to decide the winner via a live online vote at the end of the show. (To vote, viewers can scan a QR code that will appear on their screen. Voting will be open for viewers in East Coast/Central time zones.)

The special will feature iconic commercials including Coke's Mean Joe, Budweiser's Lamb Streaker and the E*Trade Baby. Kevin Frazier, co-host of ENTERTAINMENT TONIGHT, returns as longtime contributor with exclusive behind-the-scenes looks and sneak peeks of 2024 super spots including the return of the Budweiser Clydesdales.