Plot Synopsis

With guidance and mentorship from investors and executive producers Emma Grede and Ashley Graham, ambitious female entrepreneurs develop their side hustles in the hopes of quitting their day jobs to pursue their dream careers full time. These founders vie for the chance to build multi-million dollar companies while juggling the demands of their personal lives and day jobs. With life-changing investments on the line, who will rise to the challenge and turn their side hustle into their main hustle? Season 1 entrepreneurs include; Ali Wigart (Bonks); Angel Lenise & Montre Moore (Amp Beauty); Kristyn Berland (Crate Away); Valerie Emanuel & Rebecca Caputo (Rif Care); Dominique Olowolafe (Lightly); and Lesheka Mack (Ma Dukes Southern Fried Chicken). All five episodes of SIDE HUSTLERS' first season dropped on Friday, March 1, 2024 on Roku Channel.
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Season 2 of SIDE HUSTLERS debuted on Friday August 16, 2024 on Roku Channel, which released all five episodes of the new season. Ashley Graham and Emma Grede are back to help a new group of female entrepreneurs turn their side hustle into their main hustle. In the season opener, "Back to Business," with life-changing investments on the line, a new group of female entrepreneurs pitch their businesses in hopes of earning mentorship from Ashley and Emma. Only a select few move forward, so the competition is fierce to determine which founders have what it takes to transform their side hustle into their main hustle and launch the next multi-million-dollar company. Season 2 entrepreneurs making pitches include: Tania Sweis & Jahan Shahryar (Brune Kitchen); Fay Behbehani (Bonbuz); Merav Goldman & Stacy Bernstein (All Better Co.); Dharni Patel (Kindia); Tahera Christy (Amour Propre); Rhea Khattoi (Khattoi); Jen Wilder & Marcy Guevara-Prete (The Plus Bus); Gloria Allorbi (Gloria's Shito); Kotryna Jukneviciute & Jay (Arete); Laila Marshall (Beebizy); Sara Zolfaghari (Superfy Foods); Frances Prado (Hanging Secrets); Britta & Carli Garsow (Clean Coats); Kate Corcoran (Kate Corn); and Juliet (Colle).