Plot Synopsis

RESALE ROYALTY follows Sue McCarthy and her daughters, Diana and Laura, as they bring designer brands at affordable prices to their fashion-savvy, St. Louis clientele who shop at their store, Women's Closet Exchange (WCE). Sue began WCE in St. Louis over 25 years ago, inspired after walking into a high-end resale store and realizing she could do the job better, and now she has big plans for the future, but she needs her daughters -- who have very different approaches to management -- to help with the expanding empire. Laura, the self-proclaimed fun boss, has worked with her mother for over a decade and founded their children's and maternity store, Purple Cow, where she continues to run all daily operations. Diana, the no-nonsense supervisor of WCE, quit her corporate job a few years ago and now oversees marketing and events for the entire company and runs the daily operations for their trendy teen store, Clique. But at the end of the day -- and despite their differences -- this mother-daughter trio wants to take her family's fashion empire to the next level. Now, this reality series explores high-end fashion events, insider trends, designer insight and the highs-and-lows associated with a demanding business overseen by an eccentric staff, who are also family. Rachel Zoe is an executive producer of this series.