Plot Synopsis

KIMORA: HOUSE OF FAB is a reality series that goes behind the scenes at JustFab, an online fashion styling service, where Kimora Lee Simmons is the President and Creative Director. At JustFab.com, members receive monthly, personalized fashion recommendations from their personal stylists, while having access to fashion tips and content, clickable style boards, and JustFab fashion consultants for expert advice. Kimora, who was named to her position as President and Creative Director in September 2011, needs the support of the colorful and savvy staff and officers at JustFab, as she and co-CEOs Adam Goldenberg and Don Ressler work to make this young company thrive, while deciding how to spend its recent $76 million investment in Summer 2012. HOUSE OF FAB highlights all aspects of business -- from ad campaigns to celebrity events and New York Fashion Week -- showing how JustFab's fiercely chic employees make it all come together. The other staff and officers featured in this series include: Kimberly Tobman, Vice President of Public Relations, who oversees media and influencer outreach, events and corporate communications; Sandra Diaz, Senior Vice President of Marketing, who drives the brand's marketing strategy, which includes overseeing all online, print and television advertising campaigns, photo and video shoot development, and brand site merchandising strategy; Alyson Wilson, Art Director, who establishes the overall aesthetic of the Just Fab brand through both its websites and its advertising campaigns; Johnny Anastacio, Senior Graphic Designer, who is tasked with designing the print ads and website content for the expanding shoe company; Lianca Lyons, Senior Marketing Manager, who is responsible for vetting and approving anything with Kimora's brand or likeness; Lesley Holmes, Director of Merchandise, who is responsible for buying handbags, denim, jewelry, sunglasses and flash sales; Rose Montoya, Associate Buyer, who is responsible for analyzing sale trends, buying reports to see what the JustFab community is responding to and product development; Sarah Marsh, Project Coordinator, who is tasked with everything from setting up shoe bars at big events and making sure that key bloggers are up to date; Ashley Hildebrandt, Public Relations Coordinator, who is responsible for assisting in coordinating big events and making sure that key bloggers are up to date; Jessica Flores, receptionist and Office Manager, who studied Fashion Merchandising; Angela Fink, a celebrity stylist and style expert, who is the founder of TheFashionSight.com.