Plot Synopsis

Created by Lee Jae-seok and Son Soo-jeong, THE INFLUENCER is a one-hour social survival reality series that follows 77 influencers, who play for social media survival to see who can wield their influence and become a viral sensation in this fierce. These influencers, who collectively boast a staggering 120 million followers across platforms such as YouTube, TikTok, Instagram, and AfreecaTV, include prominent figures like Jang Keun-suk, RISABAE, PaniBottle, Jin Yong-jin, Shim Eu-ddeum, and DaeDo. Four episodes of THE INFLUENCER dropped on Tuesday, August 6, 2024 on Netflix.
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On Tuesday, August 13, 2024, Netflix released the final three episodes of THE INFLUENCER. As unexpected results ensue, pairs clash over their photos -- will exposing more skin work? In round four, influencers must earn each other's respect. All skills are tested before the final round: creating a post that generates the most buzz and wage bets on trending content. Who will make the final four? For the ultimate showdown, who will win over a live audience, attract the most fans, and be crowned Korea's top influencer?