Plot Synopsis

Directed and produced by Hannah Storm, GRAILS: WHEN SNEAKERS CHANGE THE GAME is a six-episode documentary series that profiles entrepreneurs Earl Cooper and Olajuwon Ajanaku, former Morehouse College golf champions, who created the lifestyle brand Eastside Golf to promote diversity on the golf course. These the two young Black creators struck a once-in-a-lifetime opportunity to partner with Nike, Inc.'s Jordan Brand in designing an innovative line of golf sneakers and apparel to be worn on and off the course. Their brand, Eastside Golf, is epitomized by a logo of a Black golfer, a unique insignia that they hope will disrupt the industry by authentically inspiring a community to break down barriers, aspire for excellence, and create a future where we all belong. Eastside Golf and Jordan Brand dropped their first collaboration, the Air Jordan IV sneakers, in August 2021. Following the success of last year's limited release, Eastside Golf's latest Jordan Brand capsule collection, "Out the Mud", launched on November 12, 2022, to even more acclaim. The series includes interviews with notable figures, including sports stars and industry leaders such as Grammy Award-winning artist and producer DJ Khaled, SHARK TANK founder and CEO of FUBU Daymond John, Phoenix Suns All-Star guard Chris Paul, sports executive Shawn "Pecas" Costner, founder of Stock X and co-founder of Fanatics Collectibles Josh Luber, sneaker enthusiast Mark "Mayor" Farese, rapper and entrepreneur Joseph "Fat Joe" Cartagena, sneaker influencer Marissa Hill, PGA TOUR golfer and former World Number One Luke Donald, former MLB All-Star pitcher CC Sabathia, PGA TOUR golfer Joseph Bramlett, professional golfer Wyatt Worthington and "The First Pair" author Christyna Pourhabib, among others. All six episodes of GRAILS: WHEN SNEAKERS CHANGE THE GAME dropped on Wednesday, December 14, 2022 on Hulu:

"Chapter 1: The Logo": Two young black entrepreneurs create Eastside Golf to change how the game looks. But disrupting a sport as conservative as golf isn't going to be easy.

"Chapter 2: The Break": Eastside Golf is tasked with designing its first sneaker, and feels pressure to create something groundbreaking and authentic.

"Chapter 3: The Launch": Eastside Golf's first shoe release makes waves in the sneaker community, but Earl and Olajuwon are focused on creating something bigger and better.

"Chapter 4: The Gospel": Eastside Golf wants to fundamentally change the game of golf with its products, but traditional forces stand in the way of progress.

"Chapter 5: The Reveal": Earl meets with avowed sneakerhead DJ Khaled for advice on how to grow the business; the latest collaboration with Nike is ready for approval.

"Chapter 6: The Grail": As Eastside Golf celebrates its latest collaboration with Nike, the founders seek advice on how to build the business while staying true to their values.