Plot Synopsis

Girls with big dreams come to a small town gown shop in Tennessee to purchase the perfect dress that will help lead them to the biggest pageant crown. Joann's Gowns is a nationally renowned pageant gown shop in the small town of Union City, Tennessee where the staff, led by Paige Burcham Carlton, transforms customers into modern day princesses. Behind the rhinestones and ruffles, the unique cast of characters who work at Joann's includes: its flamboyant store manager Jared; brash assistant manager Nikki; naive salesgirl Brooke; melodramatic seamstress Stephanie; and the store's original owner Joann, Paige's outspoken mother.