Plot Synopsis

A group of young eco-capitalists at TerraCycle, Inc. use materials found in the trash and turn them into consumer products. They create notebooks from discarded cereal boxes, manufacture pencils from newspaper, make kites out of used cookie wrappers, recycle old CDs as fishing lures, generate garbage cans from potato chip wrappers, convert dog-food bags into a line of pet products -- leashes, collars, beds, toys and clothes -- and fashion a suit out of Target shopping bags. More importantly, the company has created a brand and cult following, but now must find new ways to sell its products, including a retail store. Nat Geo aired a one-hour documentary, GARBAGE MOGULS, on Earth Day, April 22, 2009 at 9pm ET/PT. On Saturday, August 21, 2010, Nat Geo re-aired the original documentary at 7pm before showing this new, three-part documentary.