Plot Synopsis

FOLLOW THE LEADER is a half-hour series that follows financial expert and journalist Farnoosh Torabi, as she spends 48 hours embedded in the life of a different superstar entrepreneur. In addition to learning how this successful businessperson ticks, Torabi's mission is to dig deep and discover their individual philosophies, methods and practices for earning big bucks. Along the way, Torabi learns whether they are more driven, smarter, more ruthless, and more charismatic than the rest of us. Each 30-minute episode features a different entrepreneur, including: John Paul DeJoria -- Co-Founder & Chairman of the Board, John Paul Mitchell Systems and The Patron Spirits Company -- who is attempting to build his third billion dollar brand, Aubio Life Science; music mogul Lyor Cohen, CEO of 300 Entertainment, whose new label makes a profit in an era of massive change in the industry; Gary Vaynerchuk -- CEO of VaynerMedia, serial entrepreneur and investor -- who became an internet phenomenon when he increased the value of his parent's three million dollar wine business by over 20 times in just five years using techniques he developed via the Internet; Katia Beauchamp, CEO and Co-Founder Birchbox Business, who is determined to change the perception that Birchbox is just a subscription service and get more users to shop on their site; Neil Blumenthal and Dave Gilboa, Co-CEOs and Co-Founders of Warby Parker, who have been expanding their online eyeglass business into brick-and-mortar stores and are now faced with a big decision -- whether to open a retail location in Brooklyn; and fitness mogul Tracy Anderson, Founder & Creator of the Tracy Anderson Method Business, who has transformed into an ultra-successful businesswoman from her beginnings as a fitness trainer, creating a multi-million dollar brand that received an exclusive deal with Target to sell organic energy bars.
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On Wednesday, May 11, 2016 at 10:30pm ET/PT, CNBC premiered the season finale of FOLLOW THE LEADER. In the season ender, Torabi follows fitness mogul Tracy Anderson for several days to see first-hand how this former fitness trainer has transformed into an ultra-successful businesswoman. Starting from humble roots, Tracy created a multi-million dollar brand through determination and moxie. Recently, she hired a new CEO and received an exclusive deal with Target to sell organic energy bars. However, it's expensive to include the top-notch ingredients Tracy demands and her CEO has reservations. Will Tracy be willing to cut costs and possibly not deliver the high-quality her customers expect?