Plot Synopsis

Hosted by Jeff Mahin, FARMERS' MARKET FLIP is a half-hour series that puts two teams of chefs' culinary skills to the ultimate test, as they face off to see who can produce the most crowd-pleasing dishes under extreme time constraints over one day during two rounds. First, in the Flavor of the Market challenge the teams must create a dish that highlights a vendor's star ingredient, such as a naval orange, bok choy or cauliflower to make it shine on the plate. The team with the most flavorful and creative dish, with the best presentation, will earn a special advantage in the Feed the Market challenge. In the second round, the teams will have 20 minutes to race through the farmers' market to buy ultra-fresh ingredients for their final plates. With only one hour to prepare their gourmet plates, the competition heats up with surprising twists, such as incorporating secret ingredients or using a specific kitchen tool to make their meal. Once time's up, the team that impresses the hungry customers the most with their dishes wins $5,000. On Saturday, July 16, 2016 at 5:30pm ET/2:30pm PT, Cooking Channel premiered the pilot of FARMERS' MARKET FLIP, which was hosted by Lara Spencer. In the pilot, "Burger Boys vs. Celeb Chefs," Lara is at the Torrance Farmers' Market with "Burger Boys" Aaron and Christian and private chefs Leo and Suzanne. Both teams are given $200 and 30 minutes to shop for their farm-fresh ingredients, before hitting the pop-up kitchen. Aaron and Christian hope their handcrafted burger will win over the crowd, while Leo and Suzanne are betting that their Asian-inspired menu will be the crowd favorite, winning them the $5,000 prize. Nine months later -- on Thursday, April 20, 2017 at 10pm ET/7pm PT -- FARMERS' MARKET FLIP returned for its official series premiere with new host Mahin. In the series opener, "Bamboo Steamer Surprise," the Alhambra Farmers' Market is buzzing with eager customers who are drawn to the wide variety of fresh ingredients at this Asian-American hot spot. Here, food truck masters Severin Stone and Matthew Lipert compete against restaurant owner Rosie O'Connor and caterer Xiomara Hall. In the Flavor of the Market challenge, both teams must highlight an unfamiliar ingredient, bok choy. Then, it's time to Feed the Market by using bamboo steamers! Can the comfort food kings win over the Farmers' Market customers, or will they be defeated by the spicy Latinas who bring the heat?
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On Thursday, May 25, 2017 at 10pm ET/7pm PT, Cooking Channel premiered the season finale of FARMERS' MARKET FLIP. In the season ender, "Redondo's Surf 'n' Earth," with the sun shining and waves crashing, the Redondo Beach Farmers' Market does not disappoint. High-strung chefs Mick Brown and Jennifer Gold compete against level-headed professionals Jason Fullilove and Aron Habiger for a chance to win $5,000. These two teams must flip a seemingly undesirable "catch" into mouthwatering masterpieces during the Flavor of the Market challenge. Then it's time to Feed the Market by creating Surf 'n' Earth-inspired meals.