Plot Synopsis

COUNTRY BUCK$ is a half-hour reality series that follows the Busbices, as they balance time with their family and at their company, Wildgame Innovations, a small hunting gear business that has grown into a multi-million dollar wildlife sporting empire. Family hijinks ensue in each episode as the Busbices tackle new projects and products -- from a silent crossbow to gator bait and 5D camo -- to keep the business running full speed ahead, because the family is always looking for new ways to transform the business. Wildgame Innovations launched more than a decade ago when brothers Ryan and Matt Busbice invented their first product, a deer feed block, on their home stove. Ryan is all business all the time, constantly keeping younger brother Matt behind a desk, even though he would rather be in the woods. Uncle Hard Luck is a product tester with the worst luck. His knack for out-of-the-box inventions pushes the family's buttons and keeps them on their toes -- and if he can't figure out how to use a new product, then it's probably not feasible for their customers. Joebuck acts as the voice of reason to his father Hard Luck's crazy shenanigans, but he is often recruited -- along with his mother, Mona -- to create and test new items. Meanwhile, Ryan and Matt's father, Big Bill, also finds himself getting roped into the harebrained antics of his brother Hard Luck, much to his wife Beth's chagrin. Trusted ranch manager T-Carr is caught in the precarious position of working for Bill and also trying to help Matt and Ryan with their products. Finally, there is Bella, the family's pet deer, who constantly gets into trouble. Plus, the family's celebrity friends -- including singer Jason Aldean, DUCK DYNASTY boss Willie Robertson and SWAMP PEOPLE star Troy Landry -- stop by to the family ranch to hunt, talk business and have a good time. On Wednesday, June 24, 2015 from 10-11pm ET/PT, COUNTRY BUCK$ returned for its second season, as A&E premiered back-to-back new episodes. In the season opener (10pm), "Spring Breakers," Matt plans to take a secret detour while on a business trip to see his friend and country singer star Luke Bryan in concert. Suspicious that Matt might try to mix business with pleasure, Ryan sends T-Carr along to babysit. Meanwhile, Hard Luck has to face that his daughter, Jessa, is no longer just his baby girl. In the night's second episode (10:30pm), "Pitch Please!," Matt and Ryan hold a "pitch day" for potential Wildgame products but try to box out all of Hard Luck's crazy ideas. Will Hard Luck figure out a way to be heard? Meanwhile, Joe Buck starts working at the ranch with T-Carr and finds out that starting at the bottom is not as glamorous as he thought.
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A&E premiered the Season 2 finale of COUNTRY BUCK$ on Wednesday, July 8, 2015 from 10-11pm ET/PT, as A&E aired back-to-back new episodes. In the night's first episode (10pm), "Bachelor Bucks," Matt and Joe Buck are forced to enter a bachelor auction but their moms take the prep and primping way too far. Meanwhile, Hard Luck and Big Bill test Ryan's new "indestructible" gun case and take product testing to a new level. Then, in the season ender (10:30pm), "Landry vs. Busbice," Matt, Ryan and Hard Luck head up to Lambeau Field for an event with Troy Landry. While in Green Bay, the Landry and Busbice competitive spirit is in full swing and it leads to a lot of smack-talk. The families decide to hold a competition back in Louisiana to determine who the best hunters are once and for all. Meanwhile, Matt is dealing with a medical issue that causes everyone in the Busbice clan to worry and forces Matt to make a really big decision that could change his life.