Plot Synopsis

Just a half mile apart and separated by the Fox River, two rival bridal shops in neighboring far west Chicago suburbs compete for business on a daily basis. David Gaffke runs Complete Bridal, where he and his team of young men strive to outwit, out-design, and out-sell his former boss, Shelley Murray, who since 1997 has run an old-school boutique down the street. From sample sales to fashion shows, BEST IN BRIDAL follows the two owners and their staffs, as they stop at nothing to be the best in town, while brides discover which diverse shopping experience best suits their needs. On Tuesday, September 2, 2014 at 10pm ET/PT, FYI aired a half-hour sneak-peek episode of BEST IN BRIDAL, five weeks before official series premiered on Tuesday, October 7 at 9pm ET/PT, when the cable channel showed back-to-back episodes, including an encore presentation of the sneak-peek program at 9pm.